Britney Spears‘ memoir The Lady in Me is massive. But it surely’s not the most important.
First week gross sales reviews point out the memoir has bought 1.1 million copies within the U.S. alone by means of its first week. The gross sales figures embody pre-orders, print gross sales, e-books, and audiobooks. Print accounted for 418,000 copies, in accordance with Circana, which tracks the publishing market.
“I poured my coronary heart and soul into my memoir, and I’m grateful to my followers and readers all over the world for his or her unwavering help,” Spears stated in a press release launched Wednesday by Gallery Books, a division of Simon & Schuster.
The Lady in Me was launched Oct. 24. On the day of publication, Spears posted on Instagram that her e book had develop into “the highest-selling superstar memoir in historical past.”
Up to now, it’s not even the best promoting memoir of 2023. Not serving to the trigger is Spears’ refusal to do interviews in help of the e book.
The Lady in Me is lagging behind Prince Harry’s memoir, Spare, which got here out in January and bought 1.6 million U.S. copies in its first week. Additionally promoting properly are former President Barack Obama’s A Promised Land and former first girl Michelle Obama’s Changing into.
One issues Spears’ memoir can do this Harry and the Obamas can’t: Spears is getting a robust increase to streams and gross sales throughout her music catalog, in accordance with Luminate, a music and leisure analytics firm.
In at some point final week, from Monday to Tuesday, Spears’ catalog jumped 18.2% in on-demand streams, and 36.8% in album gross sales. The numbers continued to climb over the next days. In keeping with Luminate, her U.S. streams elevated 24% over the earlier week — from 16 million to 19.8 million; her album gross sales have been up 61.4% and digital gross sales 49%.
The audiobook model of The Lady in Me, learn by Oscar-nominated actor Michelle Williams, is the fastest-selling audio launch within the firm’s historical past, in accordance with Galllery Books. The writer didn’t again that hype with a selected audio gross sales determine.