In 2020, Chef Shinya Tajima moved from Japan to Singapore to increase his bakery enterprise throughout the city-state.
Though Singapore’s market measurement is smaller than that of Japan, the Nagoya-born pâtissier seen Singapore’s melting pot of cultures and nationalities because the “good base for world enlargement”.
I’ve the impression that many shoppers search high quality quite than amount in Singapore. And given that folks of assorted cultures and nationalities stay within the city-state, their wants and demand for chocolate are additionally numerous.
– Shinya Tajima, founder and CEO, DADACA Group
Regardless of arriving in Singapore on the thick of COVID-19, the chef spent his time sampling numerous desserts and truffles, which finally led him to amass homegrown bakery chain Chocolate Origin in 2021.
The 41-year-old later established DADACA Group, an organization which manages each Chocolate Origin and its sub-brand, CACAOCAT, a premium chocolate model with components sourced from Hokkaido.
He owned as much as 200 bakeries in Japan
Chef Shinya began his first bakery enterprise in Japan when he was simply 20 years previous. On the top of his 18-year-long profession, he owned as much as 200 bakeries in Japan, which had been primarily based mostly in Tokyo and Aichi Prefecture.
The pâtissier can also be behind numerous viral ideas and merchandise in Japan, such because the Coronary heart Bread Vintage bakery chain and Neko Neko Shokupan, a bakery named after its star providing, cat-shaped milk bread.
Regardless of his success within the land of the rising solar, Chef Shinya’s goals of building a world firm drove him to launch DADACA Group in Singapore.
Nonetheless, organising an organization in a market that’s already saturated with world chocolate corporations was no straightforward feat for the seasoned pâtissier.
To distinguish its merchandise, he selected to concentrate on Japanese sweets as a part of the corporate’s choices. “We additionally selected the theme of cats to symbolize our model and differentiate ourselves from opponents,” Chef Shinya provides.
Cats usually symbolise friendliness and therapeutic, and thru each CACAOCAT and Chocolate Origin, the chef goals to supply not simply sweets but in addition create a pleasant and comforting expertise that resonates with prospects on a private degree.
He needed to shut down his cat-themed cafe
When Chef Shinya first acquired Chocolate Origin and launched CACAOCAT, the corporate acquired immense demand from prospects.
Though its choices had been nicely acquired, the surge in demand in the end outpaced the corporate’s manufacturing. “We couldn’t sustain with the speedy enhance in demand, and there have been occasions when merchandise had been out of inventory,” he admits.
Chef Shinya additionally confronted one other important setback when the cafe he launched final December, Catbake, which provided his well-known cat-shaped milk bread, needed to be shut down for “undisclosed causes”.
Studying from previous errors, the corporate has now made it “a high precedence to strengthen its manufacturing system” and is doubling down on its enlargement throughout the city-state. At the moment, DADACA Group operates 13 Chocolate Origin and CACAOCAT shops in Singapore and is within the midst of opening a brand new retailer in Woodlands MRT.
Along with this, DADACA Group additionally has plans underway to launch a bakery and baked items enterprise in 2024.
Working in the direction of attaining S$1 billion in gross sales
Aside from Singapore, DADACA Group affords CACAOCAT and Chocolate Origin merchandise in numerous different markets, together with Japan, the US, Korea, Shanghai, Brunei, and Cambodia. So as to obtain additional development, the Group, as an entire, has plans to increase its attain into further worldwide markets.
Specifically, the corporate is trying to aggressively increase Chocolate Origin into nations with giant Muslim populations, akin to Malaysia, Indonesia and UAE, provided that its merchandise are halal-certified.
On the similar time, the Group can also be trying to increase and bolster CACAOCAT’s presence within the Asian market, together with in nations akin to China and Vietnam.
A key technique driving these enlargement plans entails the acquisition of franchisees and distributors in worldwide markets.
Consistent with its enlargement targets, DADACA Group can also be working in the direction of attaining S$1 billion in gross sales to “lead its enterprise to sustained and sustainable development”. To understand this, the Group is ramping up its efforts in progressive product improvement, manufacturing processes and advertising and marketing methods.
Finally, DADACA Group goals to construct a model that’s “beloved by individuals around the globe via the supply of high-quality chocolate and confectionery”.
Our purpose is to determine ourselves as a well-loved and trusted model worldwide by offering shoppers with a selection of high-quality sweets and confectionery.
– Shinya Tajima, founder and CEO, DADACA Group
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Featured Picture Credit score: DADACA Group