Does Apple really deserve credit for finally doing the right thing?

Who says Apple doesn’t hear? Who says it doesn’t change its thoughts? Who says it may study to do the proper factor?

Was it Gary? Dang it, Gary. We talked about this.

Regardless of the corporate’s repute on the contrary, Apple modified course not as soon as however twice within the final week. That means that it has fulfilled its changing-its-mind quota for the present 12 months. Don’t search for Apple to alter its thoughts once more till November 2024.

Sure, stunning many final week, Apple introduced out of the blue (bubble) that it could be implementing RCS messaging in Messages subsequent 12 months. Earlier than you ask, RCS message bubbles will likely be inexperienced, similar to SMS and MMS messages. Your goals of a rainbow coalition of bubbles must wait for an additional day.

However that wasn’t the one factor the corporate did.

“Apple to pause promoting on X after Musk backs antisemitic submit”

After no matter Faustian discount Tim Prepare dinner struck in his assembly with Elon Musk a 12 months in the past, Apple had continued to promote on Musk’s residence for the criminally gross, having its adverts positioned subsequent to superb merchandise like monkey wax and disposable pants. Musk’s newest bon mots triggered an outcry from many corners, together with a quick email-writing marketing campaign directed at Prepare dinner.

The Macalope is simply going to say it: Elon Musk is a foul particular person. The attractive one is aware of lots of people actually don’t need to consider that, however it’s true.

“However he does the house stuff! Perhaps he’s simply sophisticated.”

No, he’s not sophisticated. He’s simply terrible. Look, the Macalope loves house. It’s his second favourite place after Earth. However even Musk’s house enterprise is sort of dangerous!

“A SpaceX Employee Died and They Saved It a Secret”

Musk has not apologized for the feedback that led advertisers to flee Twitter like rats leaving a sinking, antisemitic ship. He solely haughtily assured everybody that he was not antisemitic.

See, he’s not antisemitic, he simply occurs to love and voice settlement with posts which might be antisemitic. Okay? Perceive now? So easy.

It’s good that Apple modified its thoughts on these two points. However let’s not clap the corporate on the again too laborious. Or, actually, in any respect.

Each of those course corrections got here means later than they need to have and solely occurred due to strain. Upcoming EU laws was probably what triggered Apple to lastly decide to RCS. RCS isn’t excellent, in fact, however now that Apple’s on board, it says it’s going to work to have end-to-end encryption included in the usual. That’s a win for everybody.

It might have finished that earlier.

Apple’s pullback from promoting on Musk’s playground for petulant incels solely got here after IBM pulled adverts. Whenever you’re crushed by the corporate that offered expertise to the Nazis throughout World Warfare II after which solely name it a “pause” to promoting, you don’t actually deserve a variety of accolades for lastly doing the proper factor. This stinks of placing a maintain on adverts till issues blow over.

The Macalope isn’t positive how antisemitism “blows over”, significantly when the particular person committing the antisemitism insists he’s not. It’s going to be an actual disappointment if Apple quietly begins adverts up once more in just a few weeks with out something in any respect having basically modified.

Finally we will say Apple did the proper factor in each these situations. We will additionally ask the corporate to do higher.