On November 9, 2023, Golden Display Cinemas (GSC) formally launched its new boutique cinema known as Velvet at Retail Park 163, Mont Kiara.
Created in partnership with Alliance Financial institution, Velvet reimagines retro cinematic experiences, full with vibrant F&B and life-style choices.
Drawing inspiration from the 60s, the decor in Velvet is an eclectic mixture of retro and trendy designs. The area is stuffed with plush inexperienced and orange cushions, and its partitions adorned with images of Hollywood celebrities.
Moreover that, Velvet options an in-house bar serving each alcoholic and non-alcoholic movie-inspired drinks. As for meals, clients can count on this boutique area to be like a restaurant, the place you possibly can order mild bites and dine at tables.
Based on a spokesperson for GSC, among the treats which you could count on are Loaded Chili Wedges, Fried Hen Wings, Charbroiled Hen Tikka, Cajun Hen Quesadilla, English Trifle, and Inexperienced Tea Panna Cotta.
There’s additionally a karaoke machine, the place Velvet’s patrons can belt their hearts out to musical tunes from the previous and current.
By means of this, GSC’s CEO, Ms Koh Mei Lee advised Vulcan Put up that the model hopes to create an intimate social area for movie-goers and residents dwelling across the Mont Kiara neighbourhood.
“My aspiration is that folks from the neighborhood will come right here usually. It’s type of like a cinema the place all people would know your identify since you’re an everyday,” she expressed.
“We needed to essentially deliver again the magic of cinema from the yesteryears, however reimagined for at present’s viewers. It’s a spot the place you not solely come to the cinema to observe motion pictures, but in addition a spot [that] you come to relax and calm down.”
With a complete of 163 seats over three film halls, Velvet will showcase a devoted line-up of Hollywood blockbusters. However what’s extra distinctive to this boutique cinema is its plans to showcase arthouse movies, cult basic gems, international movies, and award-winning Oscar motion pictures that aren’t mass-marketed.
As Mont Kiara is understood to boast a wealthy worldwide and expat neighborhood, Ms. Koh believes that such distinctive choices will probably be loved right here. “It’s a really area of interest market however there’s a marketplace for this and that is the place for that,” Ms. Koh expressed.
A brand new area for movie-goers
In partnership with Alliance, bankcard holders will be capable of take pleasure in unique advantages at Velvet, together with a 50% off deal for Velvet tickets from December 1, 2023 till February 28, 2024.
Primarily based on the press launch, you’ll even be handled to a free Velvet film ticket opening an Alliance Financial institution SavePlus account or bank card by means of the allianceonline Cell app.
“At Alliance Financial institution, we perceive that banking is extra than simply merchandise, transactions and cash issues, it’s about serving folks’s wants and targets. By means of this collaboration, we purpose to reward our valued cardholders an array of unique advantages and privileges,” Mr. Kellee Kam, Group CEO of Alliance Financial institution, acknowledged within the press launch.
“Along with our like-minded accomplice, GSC, we’ll create a future the place our clients’ leisure experiences are seamless, gratifying, and stuffed with pleasant surprises.”
Upon its grand opening, Velvet will host a gap promotion for purchasers to take pleasure in, with differing charges for weekdays and weekends:
RM140 for a pair of tickets (RM70 per pax) on Monday to Thursday
RM180 for a pair of tickets (RM90 per pax) on Friday to Sunday
As soon as the promotion ends, the usual ticket costs will probably be at RM200 for a pair of tickets (RM100 per pax). Every ticket contains complimentary snacks and meals.
Do notice that Velvet’s film halls solely present plush twin seats. As such, a lot of the seats are bought in pairs, making it particularly appropriate for {couples} or associates who wish to cosy up. Nevertheless, in keeping with the discharge, there will probably be a restricted variety of single seats out there if you happen to’re within the temper to deal with your self.
This new boutique cinema by GSC will probably be open to the general public beginning the tip of November (or early December) this yr.
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Featured Picture Credit score: Vulcan Put up
