What began as a candid, relatable Fb weight reduction journey in 2013, developed into an even bigger social media platform the place Layla began sharing her life as a clothier, a younger mom of two and an entrepreneur within the center japanese setting.
Layla’s @beinglayla_a distinctive aesthetic rapidly set her aside as a trendsetter within the center east. A pioneer within the style and sweetness business, her signature graphic eyeliner appears are a fantastic instance of how the content material creator has been introducing new kinds within the area. She additionally gained notoriety on-line for her daring, city style design collections – assertion items that have been, too, forward of their time within the GCC.
Within the brief house of simply three years after beginning her on-line platform “@beinglayla_a ”, the entrepreneur made it to the Prime 3 “Style influencer of the 12 months” on the Grazia Qatar Type awards. Later in 2019, she was distinguished as Oman’s Prime life-style influencer, a title awarded by Forbes Center East.
At this time, her community joins over half 1,000,000 followers and counting. Magnificence, style and all-things life-style are nonetheless the main focus. Early 2000s make-up kinds meet present traits, and a complete look impressed by a infamous Netflix present (any Bridgerton followers right here?) are a few of her most up-to-date viral content material. As a model ambassador, her profitable partnerships vary from clothes outlets, skincare manufacturers, buying facilities, nail salons and even on-line coding college, residence furnishing and meals supply providers.
However Layla’s platform isn’t just about enterprise; it’s additionally about feminine empowerment and making a protected neighborhood for different ladies that really feel like they don’t belong in a standard, societal field.
Center east born and raised, the entrepreneur has seen and skilled firsthand how the generally gender-biased society can restrain ladies’s lives. And as a substitute of letting that cease her, she determined to embrace and showcase the constructive facets of her life-style, whereas proposing one thing that urges change: practical expectations for what style, magnificence and life-style must be like for any lady.
Like herself, Sikha Layla desires all ladies to have the ability to actually categorical themselves as they’re, not as they’re anticipated to be underneath their societal norms or birthplace. Preserving that in thoughts, her content material focuses on motivational story occasions, attainable makeovers, and humorous social commentary (ensure that to take a look at her delightfully humorous “Aunty Lulwa” Instagram reels, the place Layla performs a satirical conventional combined center japanese “aunty” whose beliefs aren’t doing ladies’s rights any favors).
For the style design graduate, true success boils down to private development, which is why it has all the time been so essential for Shikha Layla to share together with her followers a real facet of her. And that’s how her beloved #beyourowntrend got here to life.
As somebody who all the time stays true to herself, Shikha Layla desires to encourage and empower different ladies to be the perfect model of themselves and to go away their explicit, distinctive mark on the planet. The approach to life blogger believes that being your personal icon and inspiration is vital to a happier life and step one to success. In spite of everything, proudly owning as much as being totally different in her setting and staying true to her distinctive type – colourful, graphic eyes and daring city fashion- was how Layla took social media by storm within the first place.
Advocating for self-love, equality and kindness, Shikha Layla is a constructive position mannequin for females within the Center east, however her values resonate with ladies throughout the globe. That’s the reason Shikha Layla’s inspiring, artistic and down-to-earth content material has just lately earned her the titles of “Ladies Chief Entrepreneurship” underneath the Millennial chief class, in addition to “Range and Inclusiveness”, granted by the Ladies Icon Awards. For her much-recognized love for creating unity between individuals as a substitute of priding in division.
As she retains increasing her platform, Shikha Layla stays dedicated to educating the center japanese neighborhood on self-love, equality and practical expectations, concurrently she retains us entertained with humor, flawless eyeliner and nice style. However in case you solely take one factor from her platform, let this be it: “be your personal development”, since you are greater than sufficient. There shouldn’t be any limitations to your potential.