Demise of colleague evokes new well being teaching platform centred round key pillars of fine well being.
Two main medical doctors who developed a brand new well being teaching platform after the premature demise of a colleague have raised over £1m in a funding spherical led by non-public fairness agency Traditum and backed by angel traders.
Longevity.Know-how: Oxford-based Added Well being goals to rework the well being of customers and stop sickness by offering a personalised but inexpensive teaching service that encourages long-term behavior change; as well as, it’s the first service of its kind to be regulated by the Care High quality Fee.
This new funding will allow physiologist and serial entrepreneur Dr Michael Stein and Oxford College’s Professor Chris Butler to develop their Added Well being platform additional and roll it out to a wider viewers.
The platform, which makes use of machine studying to realize deeper insights into customers’ well being and behavior, is supported by a workforce of well being coaches and medical doctors. Added Health’s teaching incorporates Motivational Interviewing strategies which have confirmed to alter behaviour, and takes a holistic strategy centred across the 5 key pillars of fine well being – diet, train, sleep, psychological wellbeing and relationships.
Nevertheless not like many wellness platforms, it’s medically-led and primarily based on the most recent scientific proof.
Co-founder Dr Stein beforehand co-founded scientific algorithms firm Map of Medication, which was offered to Hearst in 2008, and telemedicine platform Physician Care Wherever, which floated in 2020. Professor Butler, a Professor of Major Care on the College of Oxford, is among the UK’s prime tutorial GPs and an professional in preventative medication.
The 2 males got here up with the thought in 2019 after their good friend and colleague Dr Satish Keshav died immediately of a coronary heart assault on the age of 56.
“After Satish’s tragic demise on the prime of his life and from a situation that might have been prevented, we resolved to discover a strategy to save lives by serving to individuals enhance their general well being earlier than any signs come up,” Dr Stein explains.
The Added Well being platform, which was developed with backing from non-public traders, was launched in July this yr and is aimed toward each company and particular person customers. It has already attracted a lot of blue-chip corporations and the corporate can also be trying to develop partnerships with insurers. The funding will allow it to broaden its 12-strong workforce, construct its gross sales and advertising operate and broaden its shopper base.
Dr Stein stated: “Over a 3rd of the UK workforce has some kind of power well being situation, rising to half of the over 50s. Many of those situations are preventable but altering the habits of a lifetime is difficult and, whereas new medical insights are rising day by day, it’s arduous for people to know what’s related for them.
“By means of our distinctive mixture of human experience, machine studying and behavioural strategies, Added Well being helps individuals to develop personalised plans that result in long-term way of life adjustments and remodel well being outcomes. The funding will allow us to achieve a wider viewers.”
Traditum is a UK-based non-public fairness home with a give attention to long-term funding in UK-based companies. Added Well being is its second healthtech deal inside six months and follows its funding in nurse name methods specialist Arquella in June.
Iain Marlow, Head of Investments with Traditum, stated: “Added Well being is the second Healthtech funding for Traditum in six months and demonstrates our dedication to assist drive the much-needed revolution in healthcare from a reactive to a proactive-based mannequin.
“As individuals dwell longer and healthcare assets grow to be ever extra stretched, the necessity to discover methods to stop reasonably than treatment have grow to be ever extra urgent. There are a lot of well being and way of life apps on the market which purport to just do this but only a few are medically led or drive sustainable change. Added Well being’s is predicated on the most recent scientific proof and is the primary of its kind to obtain accreditation from the CQC. It couldn’t solely save lives however over the long term assist relieve the pressure on public well being providers.”
Nina Latham, Principal Affiliate within the company workforce at Mills & Reeve, suggested Traditum on the deal.