Levi Strauss & Co. Chief Govt Officer Chip Bergh stated Wednesday that ladies’s skinny denims — significantly the retailer’s 311 and 721 designs — are nonetheless the top-selling model.
“Skinny denims won’t ever die,” he stated on the corporate’s fourth-quarter earnings name. “Half of our revenues on bottoms this previous quarter got here from the looser, baggier matches, however our high two ladies’s bottoms objects have been the 311 and the 721. So the thin jean isn’t going wherever, anytime quickly.”
The denim model has been on the middle of a heated debate about whether or not tight denims are nonetheless on-trend. A Quartz article final yr declared that “the skinny jean is formally lifeless,” and Gen Z has been credited with its demise, favoring looser kinds.
Some trade analysts predicted a drop in demand for denim, significantly amongst youthful consumers. However Levi reported better-than-expected income, suggesting these fears may be overblown.
Whereas skinnies are nonetheless in, Levi has seen a shift in a single development: the excessive rise. Bergh stated demand has shifted towards lower-rise jeans in latest months, reversing the ultra-high fashions that rose to prominence within the final 5 years.
“Rises are actually coming down,” Bergh stated. “We’re not fairly at hip-hugger territory but, however the mid-rise jean is type of the most well liked merchandise proper now, and I feel we’re going to proceed to see the shift from excessive to mid, and perhaps even mid to decrease rises as we go ahead.”
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