On Saturday night time, Kiss closed out the ultimate efficiency of their “The Finish of the Highway” farewell tour at New York Metropolis’s famed Madison Sq. Backyard.
However as devoted followers absolutely know — they had been by no means going to name it quits. Not likely.
Throughout their encore, the band’s present lineup — founders Paul Stanley and Gene Simmons in addition to guitarist Tommy Thayer and drummer Eric Singer — left the stage to disclose digital avatars of themselves. After the transformation, the digital Kiss launched right into a efficiency of “God Gave Rock and Roll to You.”
The cutting-edge know-how was used to tease a brand new chapter of the rock band: after 50 years of Kiss, the band is now taken with a form of digital immortality.
The avatars had been created by George Lucas’ special-effects firm, Industrial Mild & Magic, in partnership with Pophouse Leisure Group, the latter of which was co-founded by ABBA’s Björn Ulvaeus. The 2 corporations not too long ago teamed up for the “ABBA Voyage” present in London, wherein followers might attend a full live performance by the Swedish band — as carried out by their digital avatars.
Per Sundin, CEO of Pophouse Leisure, says this new know-how permits Kiss to proceed their legacy for “eternity.” He says the band wasn’t on stage throughout digital efficiency as a result of “that’s the important thing factor,” of the future-seeking know-how. “Kiss might have a live performance in three cities in the identical night time throughout three totally different continents. That’s what you could possibly do with this.”
So as to create their digital avatars, who’re depicted as a form of superhero model of the band, Kiss carried out in movement seize fits.
Experimentation with this sort of know-how has grow to be more and more widespread in sure sections of the music business. In October Okay-pop star Mark Tuan partnered with Soul Machines to create an autonomously automated “digital twin” referred to as “Digital Mark.” In doing so, Tuan grew to become the primary celeb to connect their likeness to OpenAI’s GPT integration, synthetic intelligence know-how that permits followers to have interaction in one-on-one conversations with Tuan’s avatar.
Aespa, the Okay-pop lady group, often carry out alongside their digital avatars — the quartet is supposed to be considered as an octet with digital twins. One other lady group, Eternity, is made up totally of digital characters — no people mandatory.
“What we’ve achieved has been superb, but it surely’s not sufficient. The band deserves to dwell on as a result of the band is greater than we’re,” Kiss frontman Paul Stanley stated in a roundtable interview. “It’s thrilling for us to go the subsequent step and see Kiss immortalized.”
“We may be eternally younger and eternally iconic by taking us to locations we’ve by no means dreamed of earlier than,” Kiss bassist Gene Simmons added. “The know-how goes to make Paul leap increased than he’s ever finished earlier than.”
And for many who couldn’t make the Madison Sq. Backyard present — keep tuned, as a result of a Kiss avatar live performance could very properly be on the way in which.
Maria Sherman, The Related Press