One factor I’ve observed individuals are eager on buying nowadays is perfume. Not simply fragrance, however aromatherapy residence merchandise like candles and diffusers.
With such a rising curiosity, it’s not stunning that many manufacturers have mushroomed to satisfy this demand. Rokuscent is one such native title.
Scrolling via their merchandise, you may dismiss it as one other firm promoting OEM merchandise. However after studying that it truly has a counter at Tsutaya Books in Pavilion Bukit Jalil, I used to be intrigued.
In spite of everything, it’s not simply any model that may arrange store on the Japanese bookstore. Each model there may be handpicked and curated to domesticate a particular tradition and way of life.
So why was Rokuscent considered one of them?
Seizing the alternatives that come
Began by sisters Adeline and Charlotte, Rokuscent isn’t a model that simply sells good smells. Their purpose is to really evoke feelings and fond recollections via scents.
Elaborating on this, the sisters shared that they drew inspiration from the idea of the sixth sense. Which is why they named the model Rokuscent as “roku” refers back to the quantity six in Japanese.
“This title encapsulates the very essence of our mission and the distinctive expertise we goal to supply—a multisensory journey,” they said.
With this in thoughts, it’s in all probability no surprise that Tsutaya Books was drawn to them.
Initially, the bookstore reached out to the sisters for a pop-up occasion. However seeing how good the reception was led Tsutaya Books to supply them a everlasting spot since September 2023.
Not unhealthy for a ardour undertaking that began with RM5,000.
Turning powder into usable ornaments
However aside from that, it’s additionally because of the handmade worth of Rokuscent’s merchandise. Particularly, its aroma stones and crystal domes.
At first look, Rokuscent’s aroma stone may seem like a factory-made block of white stone. However every bit is handmade utilizing decorative plaster powder by the sisters themselves to make sure its high quality.
Formed like a squared coaster with curved edges, the aroma stone comes with a removable ribbon so you could have the choice of hanging it.
It acts as a diffuser, so all it’s important to do is put a number of drops of the model’s aroma oil onto the stone.
Made utilizing plaster powder and water, every stone is handpoured into customized moulds that includes the model’s emblem. As soon as dried, every stone is sanded and soaked in water to do away with tough textures earlier than drying once more.
The aroma oils, nevertheless, are literally imported from Korea attributable to their numerous palette and high quality. They are often bought individually (RM19.90 for 5ml) and are available in a wide range of scents like Lime Basil & Mandarin and Pomelo & Rose.
Initially, the thought for Rokuscent was to create extra modern automotive diffusers and residential fragrances. However it’s since expanded to incorporate different aromatherapy merchandise like its crystal dome diffuser.
The sisters launched this a number of months after the aroma stones.
Formed like a trinket dish, its crystal dome diffuser homes Himalaya salt crystals that function a medium to diffuse the aroma oils.
By way of pricing, the aroma stone is priced at RM59, whereas the crystal dome diffuser is priced at RM149. Each of them are available in units with an aroma oil of your selection.
Maintaining sustainability in thoughts
To extend their choices, Adeline and Charlotte determined to outsource some merchandise, such because the marble stones and reed diffusers.
These aren’t made in-house however nonetheless sport its signature minimalist look. It’s additionally a extra sustainable follow of consuming aromatherapy merchandise.
For context, the entire model’s objects (aside from the reed diffusers) are reusable and solely require periodical aroma oil top-ups. Therefore, there’s much less wastage in comparison with an everyday automotive diffuser and scented candle.
To not point out, none of them require using electrical energy nor using open flames.
With sustainability in thoughts and to extend its long-term use, the duo supplies customisation providers. You’ll be able to select to have it in your most popular color, add a reputation or date stamping, and even a emblem for company purchasers.
On common, they create and provide between 200 to 300 aroma stones each month.
Giving their scents a combating probability
Talking overtly, Adeline and Charlotte mentioned that this collaboration with Tsutaya Books has considerably expanded the model’s public visibility.
Seeing the outcomes, the sisters are planning to open their very own bodily retailer quickly. By doing this, it could enable them to showcase Rokuscent’s fragrances and supply prospects the possibility to discover their merchandise in a tangible means.
Aside from that, it may open the model’s market alternatives to a bigger viewers, significantly people who aren’t on-line.
It’s a quite difficult market with many manufacturers in Malaysia providing comparable merchandise, some at maybe extra inexpensive value factors too.
However Adeline and Charlotte aren’t too frightened in regards to the competitors. Taking it one step at a time, their focus now could be to refine and develop Rokuscent’s catalogue to draw greater crowds.
Be taught extra about Rokuscent right here.
Learn different articles we’ve written about Malaysian startups right here.
Featured Picture Credit score: Rokuscent