The longest Tremendous Bowl recreation will even go down because the most-watched program in tv historical past.
In accordance with Nielsen and Adobe Analytics, Kansas Metropolis’s 25-22 additional time victory over San Francisco on Sunday evening averaged 123.4 million viewers throughout tv and streaming platforms. That shattered final 12 months’s mark of 115.1 million for Kansas Metropolis’s last-play victory over Philadelphia and is a 7 per cent improve.
The sport was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ in addition to the NFL’s digital platforms.
Nielsen additionally mentioned a file 202.4 million watched a minimum of a part of the sport throughout all networks, a ten% leap over final 12 months’s determine of 183.6 million.
The CBS broadcast averaged 120 million. The community’s earlier mark for its most-watched Tremendous Bowl was 112.34 million for the 2016 recreation between the Denver Broncos and Carolina Panthers.
A number of the improve could be attributed to a change in the way in which viewers are counted. Nielsen started together with out-of-home viewers in its scores in 2020, however solely from restricted markets. That measurement expanded to all 50 states starting this 12 months.
Sunday’s recreation was solely the second of the 58 Tremendous Bowls to go to additional time. The earlier one was in 2017, when New England rallied from a 28-3 deficit and beat Atlanta 34-28.
“I used to be managing my expectations, however I had a little bit of hope that it will occur,” CBS Sports activities chairman Sean McManus mentioned of additional time, which was arrange when San Francisco kicker Jake Moody had an additional level blocked within the fourth quarter, which saved it a three-point recreation. “I can’t think about a Tremendous Bowl any higher or extra thrilling than this.”
Kansas Metropolis despatched it to additional time on Harrison Butker’s area aim. After the 49ers kicked a area aim on the opening possession of OT, the Chiefs gained when Patrick Mahomes threw a 3-yard landing go to Mecole Hardman.
This Tremendous Bowl had the added attraction of Taylor Swift in attendance. The pop celebrity is courting Chiefs tight finish Travis Kelce, a romance that has introduced new followers to the NFL.
It was the second straight 12 months the Tremendous Bowl averaged greater than 100 million viewers after a interval the place 4 of the 5 video games earlier than 2023 had fallen wanting that quantity due to cord-cutting. That included 95.2 million for the 2021 Tremendous Bowl between Tampa Bay and Kansas Metropolis, which was the sport’s lowest TV-only common since 2007.
Univision averaged greater than 2.2 million viewers, the very best Tremendous Bowl viewership on file for a Spanish-language community. The Tremendous Bowl has been televised in Spanish in the US since 2014.
The NFL playoffs averaged 38.5 million viewers the primary three weekends, a 9% improve over final 12 months.
That adopted an everyday season that averaged 17.9 million, tied for the second highest since averages have been first tracked in 1995.